B2B Commerce

Omnicanal commerce in the customer era
with greater decision power


B2B Commerce solutions and IBM Omnicanal Marketing provide a unified approach to managing evolving digital and physical channels.

B2B Commerce software and IBM eCommerce solutions enable you to:

  • Improve the buying experience in the era in which the customer has greater decision-making power, and offer consistent and positive sales experiences.      

  • Manage customer interactions across a wide range of channels and ever-changing interaction points, including the web, mobile devices and store.

  • Create intelligent processing processes that are more efficient, demand oriented and totally transparent.

  • Guide sellers in the process of configuring complex products and services.

  • Determine prices, promotions and discounts to maximize sales, profits and loyalty of buyers in all channels.